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CITY OF MUSKEGON
LAKESIDE BID/CIA MEETING
April 7, 2026 @ 9:00 AM
CITY OF MUSKEGON, ROOM 204
933 TERRACE STREET, MUSKEGON, MI 49440
MINUTES
CALL TO ORDER
M. Flermoen called the meeting to order at 9:05 and roll was taken.
ROLL CALL
MEMBERS PRESENT: Carol Castle (arrived at 9:13), Louise Hopson, Mark Flermoen,
Margaret Smith, Dick Ghezzi, Jerome Johnson, Jonathan Seyferth
MEMBERS ABSENT: Melanie Lyonnais, Ed Bodman
MEMBERS EXCUSED:
STAFF PRESENT: I. Gonzalez, J. Eckholm, W. Webster
OTHERS PRESENT: Chris. Nass for 1983 Lakeshore
APPROVAL OF MINUTES
A. 3-3-26 Meeting Minutes Economic Development
A motion to APPROVAL OF MINUTES for March 3, 2026 was made by M. Smith
and amended to show that J. Seyferth was present at the March 3, 2026
meeting, supported by J. Seyferth, and approved with None voting aye.
NEW BUSINESS
A. February Financial Report - BID Economic Development
Staff is asking the Lakeside BID/CIA to review and accept the BID financial
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report as of February 28, 2026.
Motion by L. Hopson, second by J. Seyferth, to accept the BID February
Financial Report..
ROLL VOTE: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D. Ghezzi, J.
Seyferth
Nays: None
MOTION PASSES
B. February Financial Report - CIA Economic Development
Staff is asking the Lakeside BID/CIA to review and accept the BID financial
report as of February 28, 2026.
Motion by M Smith, second by L. Hopson, to accept the CIA February Financial
Report..
ROLL VOTE: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D. Ghezzi, J.
Seyferth
Nays: None
MOTION PASSES
C. CIA Facade Improvement Grant Application — Marine Tap Room
Economic Development
Marine Tap Room has submitted a façade improvement grant application
requesting funding assistance for the replacement of an existing exterior
awning. The proposed project is an eligible expense under the program
guidelines, as it is an exterior improvement that enhances the building’s
appearance and overall streetscape.
The total project cost is $6,150.60, and the applicant is requesting the maximum
reimbursable grant amount of $2,500. The property is located within the
Lakeside business district and appears to meet program eligibility requirements.
The Lakeside CIA Board will review and consider this request for funding.
Motion by L. Hopson, second by M. Smith, to approve the façade improvement
grant application for Marine Tap Room for the replacement of an exterior
awning, in the amount of $2,500.
ROLL VOTE: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D. Ghezzi, J.
Seyferth
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Nays: None
MOTION PASSES
D. CIA Facade Improvement Grant Application — Sitting Pretty Pet Spa
Economic Development
Sitting Pretty Pet Spa has submitted a façade improvement grant application
requesting funding assistance for the installation of a new exterior awning and
updated vinyl graphic signage. The proposed project is an eligible expense
under the program guidelines, as it is an exterior improvement that enhances
the building’s appearance and overall streetscape.
The total project cost is $2,769.96, and the applicant is requesting
reimbursement $1,384.98. The property is located within the Lakeside business
district and appears to meet program eligibility requirements.
The Lakeside CIA Board will review and consider this request for funding.
Motion by L. Hopson, second by J. Seyferth, to approve the façade
improvement grant application for Sitting Pretty Pet Spa in the amount of
$1,384.98.
ROLL VOTE: Ayes: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D.
Ghezzi, J. Seyferth, C. Castle
Nays: None
MOTION PASSES
E. Livability Magazine Advertisement Economic Development
The City’s Communications Department has invited the Lakeside BID/CIA to
participate in a shared full-page advertisement in the Chamber’s Livability
Magazine. The proposed concept is a “Summer Saturdays in Muskegon”
feature, highlighting local districts and activities.
Current partners include the Downtown Development Authority (DDA), the City,
and the Farmers Market. The total cost of the advertisement would be split
evenly among participating entities, with Lakeside’s portion estimated at $1,400.
The Board is asked to consider whether to participate in this collaborative
marketing opportunity. The BID has budgeted $5,500 for marketing efforts this
year.
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Motion by L. Hopson, Second by M Smith, to disapprove participation in the
Livability Magazine advertisement in the amount of $1,400.
ROLL VOTE: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D. Ghezzi, J.
Seyferth, C. Castle
Nays: None
MOTION PASSES
At this time, Lakeside has decided that this is not its preferred advertising
method and would prefer to pursue other advertising avenues.
F. Small Business Week Happy Hour Economic Development
In recognition of Small Business Week (May 4–7), staff is proposing a small
business happy hour event to be held on May 6 from 5:30 PM to 7:00 PM at
Wonderland Distilling in Lakeside.
Staff has coordinated with Wonderland, who have offered to host the event in
their main restaurant space, with use of the barrel room included. They have
also offered a $1 discount on drinks for attendees and $100 off a trio dip platter.
The platter would cost $200 total.
Staff is requesting consideration of sponsorship from the BID to cover the cost of
the appetizer for the event. The Lakeside BID logo would also be included on
event marketing materials.
Motion by C. Castle, seconded by M. Smith, to approve sponsorship of the Small
Business Week happy hour appetizer in the amount of $200.
ROLL VOTE: Ayes: M. Smith, L. Hopson, J. Johnson, M. Flermoen, D. Ghezzi, J.
Seyferth, C. Castle
Nays: None
MOTION PASSES
OLD BUSINESS
None
ANY OTHER BUSINESS
I. Way Finding Signage - I. Gonzalez continues looking into way finding signage
and maps. Laketon and Lakeshore sign has been ordered.
II. Parking - M. Flermoen continues to see extended parking in 2 hour limits
without being enforced.
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III. Shuttle Service Signage - Requesting extra signage near Grand Trunk.
PUBLIC COMMENT
None
ADJOURNMENT
There being no further business, the meeting was adjourned at 9:50.
Respectfully Submitted,
Ann Marie Meisch, MMC City Clerk
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