The Western Market program is designed to attract small businesses and create retail shopping in Downtown Muskegon. This program offers an opportunity to sell and showcase products and services of interest to area residents and tourists. Vendors located in the chalets will be exposed to traffic from the Muskegon Farmers Market, Lakeshore Art Festival, Rebel Road, First Fridays, and all other events held Downtown.
In exchange, there will be down times with little pedestrian traffic as we work to build retail traffic in Downtown Muskegon. All vendors must participate in marketing and events to help increase traffic.