BOGO Beach Parking Pass Annoucement

November 20, 2025

The City of Muskegon is bringing back its popular December BOGO sale for beach parking passes. From December 1 thru December 31 2025, anyone who purchases one $40 Beach Parking Pass will receive a second pass free. This special offers an easy way to prepare for the summer season and share a pass with family or friends.

Sale Details 

  • Price: Buy one $40 pass and get one free 
  • Limit: One discounted bundle per person 
  • How to Purchase: 
    • Online: Register your license plates and pay with a card (includes a $3 card fee) 
      • December 1 thru December 31, 2025 24/7
      • LPR passes only, no stickers or gift certificates available online
      • Must have license plate numbers for both passes to purchase
    • In Person: Visit the Muskegon Police Department, City Treasury, or the Department of Public Works to receive a gift certificate, register your plate, or a combination. Physical stickers available upon request. 
      • Muskegon Police Department and City Treasury: Monday through Thursday, 7:30 a.m. to 5:30 p.m. 
      • Department of Public Works: Monday through Friday 8:00 a.m. to 4:30 p.m. 
      • Holiday Closures: December 24, 25, and 31 
  • Eligibility: Offer applies to both the new license plate reader system, gift certificates, and physical sticker passes. Gift certificates and stickers are only available in person. Gift Certificates can only be redeemed in person at Muskegon Police Department.
  • Restrictions: Offer cannot be combined with any other discounts. 

Resident Reminder 

Muskegon households continue to receive two free beach parking passes each year. These will be available in early 2026 with either the online LPR system or physical stickers.

About the New License Plate Based System 

Beginning with the 2026 season, the city will introduce a new license plate reader (LPR) system for beach parking. This system will allow beachgoers to use their license plate as their parking pass. Enforcement staff will scan plates at the beach for verification. Stickers will still be available for those who prefer them, but the LPR system will be the primary method of validating passes. You either register your plate or get a sticker. 

Learn More 

More information is available on the city’s website under Beach Parking Passes.